Blogging is here to stay and the benefits for you and your customers

makes the effort a worthwhile endeavor.

Blog Reader Benefits:

• Gain valuable information, helpful hints and educational tools from topics of interest
• Able to connect with you and your business on a more humanistic, personal level
• Keep current with trends
• Never miss out on a special promotion or new product

Blog Writer Benefits:

• Help clients understand your business
• Help you achieve your business objectives
• Connect to your clients on a more humanistic, personal level, which in turn will increase business through customer loyalty
• When you research topics, you are inadvertently keeping up with current trends in your industry and you may discover something new yourself
• Keep customers informed on special promotions
• You can blog daily, weekly or monthly and Google loves it when a site is constantly being updated
• You will increase traffic to your website
• HomeSpun's blog software helps you climb the search engines because our blog software automatically Search Engine Optimizes your blog articles based on the title you give it. If you call an article "Travel to Italy on $50 a day," the Search Engines are optimized for that title, which increases your chance of being found
• Create multiple categories so that if you want to target different client types or customers
• The main blog page will feed all of your articles from all of your sections to the main page so that your readers can see all of them and choose what they want to read
• If you use Facebook you can get an application that feeds your blog directly to your Facebook page via the RSS feed. We can help you set that up.
• Use your newsletter feature as a way to promote your blog
• Since blogs are interactive, you can receive valuable feedback from your clients that will serve your business choices

As you can see, there are mutual benefits for both the reader and the writer of the blog—but the writer's comprehensive list, makes it an irresistible feature you shouldn't live without.

3 Tips for Gathering Blog Article Ideas:

1. Search other Blogs in your industry to see what they are blogging about. You don't need to do the exact same type of article, but you it might spark some ideas
2. Start with your FAQ section. If these are the most common questions, then people will most likely value more information on the subject
3. Pay Attention to the Feedback your readers submit and you will never be without new article ideas

But what if I'm a terrible writer?
We have professional writers at our finger tips who can write and maintain your blog for a fee. Simply fill out a Support Ticket and indicate that you would like to hire a blog writer. Our Senior Copywriter will soon connect you with a qualified writer.

If you want to try just blogging by yourself simply upgrade your account for an additional monthly fee of $3.99 a month to use our built in blog.


Read more about how to implement, organize and maximize your Blog

Day 9